Six Senses Just Opened in London. We're Less Interested in the Hotel Than in What They Figured Out Years Ago.
Six Senses London is open — 109 rooms inside The Whiteley complex near Hyde Park, a spa with a biohacking recovery lounge, cryotherapy, plunge pools. Worth knowing about if London is on your calendar this summer.
But the property isn't the point.
Six Senses has six brand values. Most hospitality brands have values too — laminated somewhere, forgotten by Tuesday. What's different here is that two of theirs are actually operationalized. They show up in how the brand behaves, not just how it markets itself.
Emotional Hospitality: an emotionally intelligent approach to service that begins with empathy. Fun and Quirky: experiences that are always unique, often unexpected, and sometimes unusual — delivered out of genuine curiosity and willingness to experiment.
Your clients walk into your events every year. What are the two values they'd be able to name if you asked them on the way out?
We're adding Six Senses London to our appointment list for this summer. There may be a Dossier in it. Watch this space.
